Value Melts Away – Butter & Spreads Category Report
Value is melting away as brands have had to slash prices in the face of a perfect storm of intense own-label price competition, falling sales in host products such as bread, plummeting consumption (BSM volume sales are down 1.3% year on year) and widespread range rationalisation and cuts in facings.
So What Can Brands Do To Turn The Tide?
For Full Report, Including Insight From Hamish Renton of HRA Global, Please visit the Butter and Spreads Report from The Grocer.
