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Is Vegan a dirty word?

The exponential rise of veganism and the explosion in plant-based diets caught even the staunchest vegans unaware – even those ‘in the know’ couldn’t have predicted just how quickly the plant based movement would grow. A record 250,000 consumers took part in Veganuary 2019, more than all previous years put…

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The Still Unrealised Flexitarian Diet

Qualitative research never quite materialises outside of conversations, but in the world of consumer research, what people say matters a lot. In our recent survey, the initial line of investigation explored consumers’ thoughts about plant-based items on menus and the factors that influence their decision-making out of the home. 57%…

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