We featured in The Grocer!


‘In terms of image, spread have more work to do. While positive associations are growing – Kantar says shoppers deliver on taste – they are still seen as less natural than butter. Hamish Renton, MD of consultancy HRA Global, says this has been their downfall. “Spreads and margarines have struggled in the face of a trend by shoppers towards good fats and naturalness,” he says. To truly capitalise on the “burning off in demand of butter”, Renton believes spreads must address these issues.’

reinventing the spread newspaper article

To read the rest of this article go to The Grocer.

This article was written by Kevin White, published 10th May 2019.

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