We featured in The Grocer!
We have been mentioned in The Grocer this week in a feature all about energy drinks.
“And Hamish Renton, managing director of consultancy HRA Global, stresses that the brand [Cocoa Cola’s Coke Energy] will need to take on ‘several very well established, authentic brands targeting both the sports and the high energy ends of the market.’ In this case, the mainstream appeal of Coke could prove a hindrance. ‘I doubt the new range will be taken very seriously by the sports fraternity, and it’s not really trendy enough to hit the full-sugar, younger shoppers.'”
To read the rest of the article, click here.
This article was written by Ash O’Mahony, published 1st June 2019.
