We Featured in The Grocer!

We have been mentioned in The Grocer Dairymen this week in a feature all about the dairy category, specifically those produced for children.

‘It’s not surprising parents are turning to yogurts as an on-the-go snacking option, says Hamish Renton, MD of food and drink consultants HRA Global, particularly given the wealth of NPD from brands and retailers in recent years. “Yogurt has always been a very child-friendly format,” he says. “It’s great carrier for flavour and innovations because it effectively provides a magnolia wall – it’s a slightly sweet, benign base to which you can add anything you like.”

Not only are yogurts an easy win for parents in terms of taste, but packaging innovation means they can be mess-free too. “From a parental perspective, one of the frustrations is that more ends up on the floor than on the plate,” Renton says. “The suckable, squeezable pouch formats are a way of addressing that.”

Yet pouches don’t always offer the best value for money he warns. “As a value proposition, they’re not very good. Parents looking at the product might think ‘crikey, £1 for 100ml, that’s a bit steep’.”

small but powerful newspaper article

To read the rest of the article, click here

This article was written by Henry Sandercock, published 14th September 2019.

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