We Featured On Just-Food!
We’ve been mentioned on Just-Food in an article all about co-manufacturing.
As well as being more of a mature sector in North America, co-manufacturing is more established and more prevalent in some food categories than in others, according to Hamish Renton, managing director of UK food and drink consultancy HRA Global, who uses the term ‘co-packing’ to describe the process of contract manufacturing and packing.
“The presence or absence of co-packing can give you a clue as to the amount of innovation in a category because what co-pack does is it lowers the barriers to entry in a certain category and makes the overall market more competitive, which has the effect of hammering down on own label and therefore there are more brands, more innovation and the category tends to grow,” says Renton. “So, co-packers have a benevolent effect on a) innovation and b) the growth of a category because they stimulate competition and competition brings in new shoppers because it unleashes all sorts of forces.”
To read the rest of the article, visit Just Food. This article was written by Simon Creasey on the 26th June 2019.
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