What Is Free From?

Written by Hamish Renton

Posted : September 28, 2017 - News / HRA Blog / Latest News

As we have seen Free-from is among the latest food trends plastered all over the shelves here in the UK. Whether you call it clean-label or wholesome, consumer demand for ‘naturalness’ is driving the category.

However, Free-from has suffered some backlash due to its sugar content which is causing manufacturers to re-evalute how they formulate these products to appeal to the wider health-conscious consumer.

Have a listen to our MD speaking with Vitafood Insights about this issue in the podcast Defining a Market: Free From What?

HRA Global on Twitter

HRA Global @HRA_Global·

14 Jul 2020

Graduate Researcher opportunity!

This role is perfect for a motivated graduate wanting to gain a rounded experience of working in market research within the food and drink market. Find out more about the role here: https://hra-global.com/work-for-us/

#recruitment #graduatejobs #graduate

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HRA Global @HRA_Global·

3 Apr 2020

Are you following us on LinkedIn? It's where we share our latest team news and insight on the grocery industry. http://bit.ly/HRAGlobalLinkedIn

#foodanddrink #grocery #retail #marketing #marketresearch

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HRA Global @HRA_Global·

24 Mar 2020

There's still an opportunity to download our free 2020 Food and Drink Trend report. You can get it here: http://bit.ly/2019-2020TrendReport and let us know your thoughts!

#foodanddrink #fmcg

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HRA Global @HRA_Global·

16 Mar 2020

Podcast inspiration!

Why not listen to HRA Global’s @thegroceryinsiderpod! We speak to one of the UK’s top Food & Drink lawyers. We discuss what happens following new FSA regulations & what smart players in the market should do right now to get ahead of the curve. #podcast

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What Is Free From?

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