OUR VISION, MISSION AND VALUES

HRA Global, the consultancy for global food and drink market research, commercial consulting and FMCG marketing.

OUR VISION

To be known as the best food and drink consultancy in Europe. We are committed to growing our business through continuously developing our people, investing in the latest knowledge, innovation and techniques, developing deep and productive partnerships and always delivering for our clients.

OUR MISSION

Market research, food marketing and commercial consulting that puts people first.

  • HRA Global was founded as a new kind of consultancy, one that combines professional and effective market research, marketing and commercial services with a friendly, personal approach.
  • Today we continue to grow, driven by that original ethos, forging deep and lasting relationships with clients, partners and team members alike.
  • We lead by example, we feel that it is our responsibility to be socially and environmentally committed. We encourage and support our clients to do the same.

We never forget that it’s people who drive our success.

OUR VALUES

We have 4 core values that define who we are, how we work and what we believe in.

They form the essence of how we work with our clients, our trusted partners and each other.