Range Reviews
Proactive Support for Winning in Category Reviews
Whether your business lacks a dedicated category team or your sales team doesn’t have the time or expertise to manage a review effectively, we’re here to help.
We provide two tailored options:
The best strategy for success in range reviews is to be proactive, armed with a well-thought-out plan before that call from the buyer comes in. Our service is designed to start early, working with your business 6 months ahead of any major retailer meetings – not the typical rushed 1-2 month preparation many businesses fall into. By taking the review to the buyer rather than waiting for them to come to you, we help you stay ahead of category trends, anticipate market shifts, and ensure your product range is well-positioned for growth.
Our Range Review services are available as a complete 12-month package: the first 6 months are focused on running a comprehensive range review, while the following 6 months offer retained support to drive and embed new ways of working. This dual approach ensures long-term impact, equipping your team with the tools they need to lead category discussions, optimise product portfolios, and stay in control. With every product range having a natural lifecycle, being forward-looking and willing to adjust SKUs is essential for sustainable growth, and we’re here to guide you through that process.
In-depth analysis of the category landscape, identifying growth areas, trends, and gaps to exploit.
Understanding shifts in consumer behaviour and preferences to inform future product development and range adjustments.
Reviewing historical sales data, identifying high-performing SKUs, and highlighting underperforming products.
Analysis of competitor products, pricing, packaging, and promotional strategies to identify opportunities for differentiation.
Development of compelling narrative which identifies key Growth drivers for the total Category & how your brands can help to unlock this growth.
Identification of assets that would help to achieve a successful range review to include the collation of insights & key data points, marketing assets & mockup displays etc.
Evaluating product performance to identify SKUs for delisting, ensuring a lean and optimised range.
Developing recommendations for new products based on consumer needs and market trends, ensuring your range stays relevant.
Review and refine the pricing strategy to balance consumer value perception with profitability.
Assessing past promotional effectiveness and designing future promotion plans to maximise impact.
Tailoring recommendations to meet the specific needs and expectations of individual retailers, ensuring alignment with their category goals.
Advising on optimal product placement and planograms to increase visibility and drive sales.
Understanding shopper decision-making processes and how to influence purchase behaviour through targeted range strategies.
Providing workshops or training sessions to help internal teams understand category dynamics and best practices for range management.
Please complete the form below and a member of the team will be in touch:
Wish to understand your competition or your shopper more or interested in expanding into a new category or market?
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