The drinks category is moving faster than ever. Today’s consumers expect more from drinks. More flavour. More function. More relevance to the moment. Consumer expectations are shifting rapidly, innovation cycles are tightening, and the lines between refreshment, wellness, indulgence and functionality are increasingly blurred. What were once separate occasions and…
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Fibre is back. But brands are still missing the opportunity… Fibre is rising fast on the consumer agenda – but many brands haven’t caught up yet. From gut health and immunity to satiety and even mood, fibre is evolving far beyond its traditional role. And yet, despite strong awareness, intake remains…
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Reflecting on the Past, Forecasting the Future – HRA Global’s 2025/26 Dairy Trends Report The dairy sector is undergoing rapid transformation. Our Dairy Trends Report 2025/2026 explores where we’ve been, where we’re going, and what it means for your business. From AI and gut health to foodservice, exports, and sustainability…
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Discover the Future of Dairy As a leading consultancy working in the dairy industry, we understand the ever-evolving landscape of the global dairy market. We teamed up with our esteemed colleagues at The Context Network to bring you a webinar all about the future of dairy in 2024. Our expert…
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