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How Smart is Smart Shopping?

Picture this, you have just spent 10 minutes grabbing all the items on your shopping list after a long day at work. You have three options: You head towards the staff-controlled tills with the likelihood 2 out of 7 tills are open. You make the brave move towards the self-service…

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Nine Years and Counting

I am always pleased when the calendar turns to July. Not just because of the good weather and long evenings, but for us it signals the conclusion of another year of business. I started HRA at our family table in 2011, so at the end of this year we will…

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We Are Hiring

HRA Global, one of Europe’s leading Food and Drink consultancies, is seeking to hire a Marketing & Commercial Executive. This role would suit an ambitious degree level qualified person – either straight from college or with up to 2 years commercial experience – who is looking for a challenging role…

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Free From Expo 2019 Talks

We would like to say thank you to everyone who attended our conference talks at the Free From Expo in Barcelona, the show was very lively and there was some great feedback on the presentations. If you have any questions, we would love to hear from you. You can email…

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Get to know HRA Global

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A more sustainable future is a more plant-based one: the dos and don’ts for foodservice menus. Part I

In 2017, research by Behavioural Scientist Linda Bacon found that the arrangement of vegetarian and meat options on a menu affected the option people choose. People were 57% less likely to pick a plant-based option if it appeared under a separate ‘vegetarian’ heading, rather than mixed in with the meat-options…

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The Grocery Insider Podcast Is Now Live

Over the last couple of month’s we have been putting together a podcast which means you, as the busy time crunched professionals, can get bite sized podcast chunks of the latest conversations within grocery. Each fortnight we speak to leading experts in Grocery, cutting through the PR fluff to get…

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We featured in The Grocer!

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The Lighter Side to Dark Chocolate

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Try Before You Buy: The Benefits of In-store Sampling

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Has Chinese food had its day?

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January Reflections on Focus Groups

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