What Should Brands Do About Fibre?
Fibre is back. But brands are still missing the opportunity…
Fibre is rising fast on the consumer agenda – but many brands haven’t caught up yet. From gut health and immunity to satiety and even mood, fibre is evolving far beyond its traditional role. And yet, despite strong awareness, intake remains low and fibre is rarely prioritised at the point of choice.
Our latest report, What Brands Should Do About Fibre, explores why this gap exists – and what it means for food and drink brands looking to stay ahead. You can read it here:
Download the PDF Here
What’s Inside:
The Fibre Opportunity:
Why fibre is re-emerging as a major nutrition trend – and how it compares to protein in consumer importance.
The Behaviour Gap:
Why consumers say fibre matters…but still don’t act on it.
Where It’s Going Wrong:
From breakfast bias to confusion around intake, we unpack the real barriers holding fibre back.
What Winning Brands Are Doing:
How leading brands are making fibre relevant, desirable and easy to adopt.
Strategic Recommendations:
Clear, practical actions for embedding fibre into products, portfolios and propositions.
Why You Need This Report:
Stay Ahead of the Next Big Trend:
If protein defined the last decade, fibre has the potential to define the next.
Turn Insight into Action:
Understand not just what’s happening – but what to do about it.
Unlock Growth Opportunities:
Identify where fibre can drive innovation across categories, channels and occasions.
Expert-Led Thinking:
Built on HRA Global’s industry expertise and insights from The Taste Collective.
